The brand is always on the lookout for passionate and creative individuals who enjoy sharing their style and connecting with others through social media. This opportunity is designed for people who consistently create content and feel confident presenting themselves on camera. A strong visual style and attention to detail are important, as content should feel polished, engaging, and aligned with current fashion trends. Those who genuinely enjoy putting together outfits and sharing inspiration with their audience are especially encouraged to get involved.

Creators who stay updated with emerging trends and enjoy experimenting with their personal style are a great fit. It is not just about following fashion, but also about expressing individuality and bringing fresh ideas to life through content. Having an audience that interacts with and values your recommendations is also important, as authenticity and trust play a key role in building meaningful connections online.

When applying, it is important to submit your information carefully, as sending multiple applications will not improve your chances of being selected. Each submission is reviewed, and if your profile aligns with what the team is looking for, you will be contacted directly using the email address you provided. Due to the number of applications received, only successful candidates will be notified.

There are no strict requirements when it comes to follower count. Instead, the focus is placed on creativity, personality, and a genuine interest in fashion. This means that even creators with smaller audiences still have the opportunity to be considered, as long as their content reflects originality and enthusiasm. However, your social media profiles must be publicly accessible so that your work can be reviewed during the selection process.

The program is open to individuals of all ages, making it accessible to a wide range of aspiring creators. Whether you are just starting out or already have an established presence, you are welcome to apply. Applicants are also encouraged to share all relevant social media platforms they use, as showcasing a variety of content can provide a more complete picture of your style and creative approach.

At present, applications are primarily accepted from creators based in select regions, including Australia, New Zealand, the United States, Canada, and the United Kingdom. This allows the program to operate effectively within its current structure. However, interest from other parts of the world is still valued, and there may be opportunities for expansion in the future.

Overall, this initiative is about discovering individuals who are passionate about fashion and eager to share their perspective with others. By focusing on creativity, authenticity, and engagement, the program aims to build a community of creators who inspire and influence through their unique sense of style.